The Power of Image

Registered Trade Mark - Only for Argentina



I graduated as a civil engineering – UBA in 1979. Although, since I was young my two main thematic passions were: a. environmental and sustainability issues, in its broad sense (the three pillars of sustainability by definition, the balance between the economy, social impact and environmental impact), their implications and related projects, including Climate Change, and b. photography and image in general. My attention and commitment moved more and more in that direction, my two hats.

This process led a few years ago to the registration of the acronym “El Poder de la Imagen®” for Argentina. Its purpose is to contribute (with the photographic image) to the visibility of certain issues in light of the principles of sustainability. Currently the most concrete initiatives in this regard, at different stages of progress, are:

1. BIAS - The Image Bank of Sustainable Argentine Agriculture, what the Argentine agricultural and livestock sector (including fishing and forestry) does sustainably, including the climate change mitigation.

2. Photographers for Change and Regeneration ®;

3. The prison challenge in Argentina: from Recidivism to Social Reintegration.

Regarding my photographic exhibitions:
The last one, Anthology by Rodolfo Medina, at Leena Larva's Aino Gallery. Helsinki-Finland. From July 2020 to October 2021. A cycle of 4 thematic consecutive shows: 1. Patagonian Beauty, 2. Tango Spirit, 3. Pampa Horizons, 4. Gauchos & Horses. It can still be seen at the link WWW.AINOGALLERIA.FI – Curator: Eduardo Medici @artemedici.

Opening Soon Galeria Del Paseo, Punta del Este, Uruguay – 8th of July, 2022

Go to My CV